Reach is a relational organising tool. A volunteer opens their own contacts, finds the people they already know, records where they stand and follows up. It came out of an American congressional campaign and it is built around the American voter file. Cadrify is a British election system, and relational organising is on its roadmap rather than in it.
If relational organising is your programme, Reach is better than Cadrify today. Reach's whole design is a volunteer working the people they already know. Cadrify has that on the roadmap and does not have it now, so do not buy Cadrify for relational organising in 2026.
Reach is also built for the United States, on the American voter file, which is the part a British campaign cannot use. Cadrify is the other way around: the council electoral register, British wards and constituencies, door-knocking and leaflet rounds, telling and knocking up on polling day and the nomination paperwork.
So the split is clean. An American campaign running a relational programme should use Reach. A British campaign whose core work is knocking doors and getting a vote out should use Cadrify, and should watch the roadmap for the relational piece.
Every row carries a verdict as well as a tick. Where a row says Cadrify does not do something, it does not.
| Capability | Cadrify | Reach | Verdict |
|---|---|---|---|
| Relational organising | On the roadmap. Not available today | The core of the product | Reach wins this row outright. If relational organising is the reason you are shopping, stop here and use Reach. |
| British electoral register | Imports the council register as electors, matched to wards and polling districts by GSS code | Built around the American voter file | Different countries, different source data. A British campaign cannot run on an American file. |
| Door-to-door door-knocking | Rounds cut from a ward boundary and the road network, printed or worked on a phone | Door-to-door alongside relational, in the same app | Both do the door. Reach's is designed around a volunteer's own patch and their own contacts rather than a cut round. |
| Round generation from a boundary | Cut from a ward boundary and the road network, balanced by door count | Not its model | If you want a branch officer handing out balanced rounds on a Saturday morning, that is Cadrify's shape rather than Reach's. |
| Leaflet and literature rounds | Delivery rounds with counts, deliverers and a delivery record | Not offered | Volunteer leaflet delivery is a British habit that American tools do not plan for. |
| Polling day: telling and knocking up | Telling sheets by polling station, and knock-up lists that shrink as tellers report | American get out the vote | Both push turnout. Only Cadrify models tellers at a British polling station feeding a shrinking knock-up list. |
| Nomination paperwork and agent's return | Nomination forms, subscriber checks and PPERA spend categories | Not offered | British electoral compliance is outside what Reach sets out to do. |
| Native mobile app | No app to install. Runs in a phone browser | Native iOS and Android app | Reach is app-first, because a volunteer working their own contacts is doing it on a phone in short bursts. |
| A price you can read before you talk to anyone | Full published rate card and a calculator on the pricing page | Quoted after you say what office you are running for, or what type of organisation you are | A real difference for a treasurer who has to put a figure in a budget before a committee meets. |
| How the price is set | Electorate of the geography your organisation claims. From £150 a year | Flat monthly fee by organisation type and size, with unlimited users | Both avoid per-seat charging. Only one of them publishes the number. |
| Who it is sold to | Any party, any independent, any NGO | Positions itself as a progressive organising tool | Cadrify's audience is progressive and independent campaigns too, but it puts no political condition on who may buy it. |
| Data residency | EEA. Hosted in Frankfurt | Not published. Ask them | Any British organisation with a data protection officer should get this in writing from an American vendor. |
Cadrify's own rows describe what the product does today. The Reach rows reflect our reading of its public documentation and pricing as of August 2026, and vendors change both. Check anything that would decide your purchase with Reach directly. Unfamiliar with a term? See the British campaign glossary.
If the right-hand column describes your campaign, Reach is the better buy.
Cadrify fits when the work is a British election and the doors have to be knocked.
Reach does the thing Cadrify has not built yet, and it does it as its whole purpose.
Cadrify's figures are our published rate card. The Reach figures are what that vendor published when we last read it, in its own currency.
One plan. Every feature at every size, unlimited volunteers and unlimited branches. The price follows the electorate of the geography your organisation claims, never the number of records you hold.
Rates are marginal, per 1,000 electors per year. A ward of 5,000 electors is £150 a year. A Leeds ward of 17,000 is £695. A constituency party covering 70,000 is £2,450. Broadcast email, per-address geocoding and AI features are metered separately, each with an allowance most campaigns never reach, and postcode-level geocoding is free. 30 days free. Full pricing
Three plans, priced after you say what you are running and how big you are.
Read from reach.vote/pricing in August 2026. The page lists the three plans and asks for your organisation type and size before showing figures. Enterprise is quoted separately. Vendors change pricing, so check the current page.
The difference here is not the amount, it is whether you can find it out. Cadrify publishes the whole rate card: a £150 minimum, £45 per 1,000 electors a year on the first 10,000, falling to £30 per 1,000 above 50,000. A ward of 5,000 electors is £150 a year. A constituency of 70,000 is £2,450 a year. Reach quotes on request. If your branch has to bring a figure to a meeting before it can approve anything, that matters more than the number itself.
Written for the person who has to do it. Do every step while the old account is still live.
Reach is built on American voter data. None of it applies to a British register, and none of it should be imported. What travels is your people: volunteers, members and supporters.
Take the export while the account is live, including support status and any notes your volunteers wrote.
In Cadrify these are people you organise, not electors. Cadrify links them to their register entry where they match, once the register is loaded.
Request the electoral register from your council. Cadrify loads it as electors, matched to wards and polling districts by GSS code.
Cadrify scores an elector from 1 to 5, where 1 is a supporter and 5 is an opponent. Whatever scale you used in Reach, write the mapping down before you import rather than fixing it afterwards.
Cadrify does not do relational organising yet. If part of your programme is relational, run it where it runs and use Cadrify for the field work. Moving it in is a roadmap conversation, not a migration step.
Not yet. It is on the roadmap. If relational organising is the main thing you need in 2026, Reach does it and Cadrify does not.
Reach is built around the American voter file, which is the part that does not travel. Ask Reach directly what they support outside the United States before you plan a programme around it.
Reach does not publish prices. Its pricing page lists three plans and asks what office you are running for, or what type of organisation you are, before showing figures. It states a flat monthly fee with unlimited users, month to month, with no free tier. Read in August 2026.
From £150 a year. The price follows the electorate of the geography your organisation claims. A ward of about 5,000 electors is £150 a year. A constituency of 70,000 is £2,450 a year. Volunteers and branches are unlimited at every size.
No. Some organisations run a relational programme in one tool and a door-knocking operation in another. Cadrify exports everything at any time, so nothing is locked in while you decide.
30 days, the whole product. Import your register, generate a round and knock it this week.