Glossary of British campaign terms

An acting returning officer is the official who carries out the legal duties of running a parliamentary election in a constituency in England and Wales. The returning officer for a parliamentary election is a ceremonial appointment, usually the high sheriff or the chair of the council, and the acting returning officer, normally the council's chief executive, does the work. They receive nomination papers, run the poll and declare the result. Often written ARO.

Actions are Cadrify's public-facing pages: petitions, sign-up forms, events, open letters, surveys and fundraisers, each published at a public web address under your organisation's own slug. Anyone who responds is matched into your supporter database, so a petition signature becomes a record you can organise from rather than a row in a spreadsheet. Every action carries your imprint.

An activist in Cadrify is a volunteer, member or supporter record held in your organisation's database, whether or not that person has a login. The record holds contact details, skills, availability, tags and everything the person has done, from delivery rounds walked to donations given. Cadrify sets no limit on activist records and charges no per-seat fee, so every volunteer, organiser and candidate can be recorded.

An anonymous elector is a person whose register entry shows only a code and an elector number, with no name and no address, because publishing those details would put their safety at risk. Anonymous registration is granted by the Electoral Registration Officer on evidence such as a court order or an attestation from a qualifying officer, and lasts one year at a time. Campaigns receive no name or address for these electors and must not try to work out who they are.

An assentor is a registered elector who signs a candidate's nomination paper at a local government election to support that person standing. In England a nomination for a principal council seat needs ten signatures, a proposer, a seconder and eight further assentors, every one of them registered in the ward being contested. Parish and town council nominations need two. Cadrify fills assentor sheets from register data, so names, addresses and elector numbers match the entries the returning officer checks them against.

An attainer is a young person entered on the electoral register before they are old enough to vote, who becomes eligible on the date shown against their entry. In England attainers are 16 and 17 year olds approaching their 18th birthday. In Scotland and Wales, where 16 and 17 year olds vote in devolved and local elections, they are listed from the age of 14. Attainers matter to campaigns because they are new electors with no voting history behind them.

A board site is a garden, field, verge or frontage where a supporter has agreed to display a large campaign board. Sites are negotiated in advance, put up at the start of the short campaign and taken down afterwards, so each one needs a permission, an installer and a removal. Cadrify records posterboard requests against the address and turns the outstanding ones into a round, so put-up and take-down runs are assigned and completed like any other field work.

A borough is a local authority area in Britain, covering London boroughs, metropolitan boroughs and the district or unitary councils that hold a borough charter. In everyday campaign use it means the council area a ward sits inside. The same tier is called a local authority district in statistical and boundary data.

A branch in Cadrify is one node in your organisation's tree: a region, a constituency party, a local party or whatever unit you organise by. Permissions inherit downwards, so a role granted at a regional branch applies to every branch under it, and geography aggregates upwards, so a region covers the sum of what its local branches hold. The organisation holds one licence and every branch beneath it is included in it.

A campaign day is a concentrated day of field activity in one target area, with volunteers brought in from neighbouring branches to cover a large number of doors at once. Campaign days are used to sweep a ward quickly, to launch a candidate or to finish voter ID before the short campaign starts. Some organisations call it a day of action. Cadrify generates and assigns the rounds beforehand, so each volunteer arrives to a named round rather than a shared list.

A campaign workspace in Cadrify is the working area for one contest: its electors, rounds, door-knock records, leaflet delivery, polling day plan, candidates and paperwork held together together. A workspace covering a single ward is called a ward workspace, and several can be grouped where one campaign spans more than one ward. Every workspace is included in your organisation's licence, with nothing charged per campaign.

Canvassing is the activity of speaking to electors at the door to record how they intend to vote, so the campaign knows where its supporters are. It is one activity within door-knocking, alongside persuasion knocking, knocking up on polling day and leaflet delivery run over the same rounds. The word has a second, unrelated meaning in electoral administration: the annual canvass is the yearly check an Electoral Registration Officer runs on every household to keep the register accurate.

Claimed electorate is the number of electors living in the geography your organisation has claimed in Cadrify, and it is the figure your annual price is set from. It comes from the wards, districts and constituencies assigned to your branches, not from how many records you have imported and not from how many wards you hold. Rates are marginal and fall as the electorate rises, so each further thousand electors costs less than the one before it.

A combined authority is a legal body formed by two or more neighbouring councils in England to take decisions together on transport, skills, housing and economic development. Most are led by a directly elected mayor chosen across the whole area, which spans many wards and several local authority districts. Mayoral elections use the same registers as local elections and are run under first past the post.

A committee room is the base a campaign works from on polling day, traditionally a hired hall or a supporter's front room near the polling station. It holds the register, takes in numbers from tellers, produces the knock-up list and sends out the knockers-up. One committee room usually covers one or two polling districts. Cadrify replaces the paper on that table: teller returns arrive from a phone and every knock-up list rebuilds at once.

A constituency is the area that elects one Member of Parliament to the House of Commons under first past the post. There are 650 of them, redrawn periodically by the Boundary Commissions, and each is identified in official data by a GSS code such as E14001234 rather than by its name. Constituencies are built from wards, though a boundary review can split a ward between two of them.

A controller is the organisation that decides why and how personal data is processed, and it carries the legal duties for that data under the UK GDPR. Your party, branch or campaign is the controller for the electors, members and supporters in its database. Cadrify acts as a processor on your instructions for that data, and is a controller only for its own account and billing records.

The count is the stage after a poll where ballot papers are sorted by candidate, counted and the result declared by the returning officer. Candidates, election agents and a fixed number of counting agents may attend and watch, and may question doubtful ballot papers before the returning officer rules on each one. At most local elections the count follows verification, either the same night or the next morning.

A delivery round is a standing geographic unit of unaddressed delivery, a block of streets one person can cover on foot in a single outing. The same rounds are reused for every piece the campaign puts out, so a deliverer keeps the same patch across years and learns it. Cadrify builds delivery rounds from address data and the road network, holds them at a size one person can walk and records who covered what and when.

Democratic engagement condition is the shorthand British campaigns use for the legal grounds that let them process personal data for political campaigning. No single condition of that name exists in the legislation. In practice it is a pair: an Article 6 lawful basis, normally legitimate interests or public task, together with an Article 9 condition for political opinions, which for a registered political party is paragraph 22 of Schedule 1 Part 2 of the Data Protection Act 2018. Relying on that paragraph requires an appropriate policy document to be in place before the processing starts.

A deposit is the sum a candidate must pay the returning officer when nomination papers are delivered at a parliamentary election, currently £500. It is returned if the candidate wins 5 per cent or more of the votes cast, and kept otherwise. Local government elections in Britain require no deposit.

Door-knocking is the practice of visiting electors at home to speak to them and record what they say, and it is the umbrella term for every kind of doorstep work. It covers canvassing to identify support, persuasion knocking, knocking up on polling day, collecting poster requests and delivering leaflets over the same rounds. A person doing it is a door-knocker. Cadrify records each conversation against the elector on the register, so a round updates for the whole team while it is being knocked.

A DPA, or data processing agreement, is the written contract Article 28 of the UK GDPR requires between a controller and a processor. It sets out what the processor may do with the data, the security it must apply, the sub-processors it uses and what happens to the data when the contract ends. The same three letters are also used for the Data Protection Act 2018, so check which is meant. Cadrify publishes its data processing agreement rather than negotiating one per customer.

A DPIA, or data protection impact assessment, is the structured risk assessment Article 35 of the UK GDPR requires before processing that is likely to be high risk. Large-scale processing of political opinions meets that test, so a party or campaign running a voter database is expected to hold one. It records the processing, the risks to the people in the data, the mitigations applied and the risk that remains. Cadrify's security whitepaper sets out the platform-level risks and controls your own assessment can draw on.

An election agent is the person legally responsible for a candidate's campaign spending and for the conduct of the campaign. Every candidate must have one, appointed by the nomination deadline, and a candidate may name themselves. The agent authorises every item of expenditure, keeps the invoices and receipts and signs and delivers the spending return after the poll. Cadrify logs spending and donations against Electoral Commission categories as they happen, so the return builds as the campaign runs rather than being reconstructed after the declaration.

An elector number is the reference identifying one person on the electoral register, written as the polling district code followed by a number within that district, such as HOL2-431. It is what tellers collect at polling stations, what has to be written beside every assentor on a nomination paper and the fastest way to find a person on the register. Numbers are reissued when the register is republished, so they are stable within a register version rather than across years. Cadrify holds the current register number on every elector record, so telling and nomination paperwork read the same source.

The Electoral Commission is the independent body that regulates party and election finance in Britain, registers political parties and non-party campaigners and publishes the guidance that returning officers and election agents work to. Registered parties send their spending and donation returns to the Commission. Candidate spending returns go to the returning officer instead, which is the distinction agents most often get wrong.

An electoral division is the ward-equivalent unit used by English county councils, each returning one county councillor. The same level of geography is called a ward at district, borough and unitary councils, so one address can sit inside a ward and a division at the same time, with different names and different boundaries. Both are identified by GSS code in official data.

The electoral register is the official list of everyone registered to vote in a local authority area, compiled and maintained by that authority's Electoral Registration Officer. Each entry carries a name, a qualifying address, an elector number and markers for postal or proxy voting, and the register is republished in full once a year with monthly updates in between. It exists in two versions, the full register and the open register. Cadrify imports the full register, matches it to the right ward and polling district by GSS code and keeps every import as a dated version.

An Electoral Registration Officer is the council officer with the legal duty to compile and maintain the electoral register for a local authority area. They run the annual canvass, process applications, decide anonymous registrations and publish the register and its monthly updates. The role is separate in law from the returning officer who runs the poll, though one person often holds both. Usually written ERO.

A field assignment in Cadrify is one named piece of work given to one person: a door-knocking round, a leaflet round, a GOTV shift, a telling shift, a poster or posterboard run, an event check-in or marked register entry. Each has an owner, a date, a place and a status, so an organiser can see what is out and what has come back. Volunteers see only their own assignments, on their phone, with the map and the list for that job.

The full register is the complete electoral register, listing every registered elector with their name and qualifying address. Access is restricted by law to candidates, registered political parties, elected representatives, credit reference agencies, the police and a short list of other bodies, and each may use it only for the purposes the regulations allow. Campaigns obtain it from the council, most often on request during an election period. Cadrify is built for full-register data and holds it as a processor, with your organisation as the controller.

Get out the vote, usually shortened to GOTV, is the polling day operation of making sure identified supporters vote. It combines telling at polling stations to record who has voted, knocking up the supporters who have not, phone calls and lifts to the station. GOTV only works on top of voter ID collected in the months before, because it targets people the campaign already knows are supporters. Cadrify runs telling and knocking up from one plan, so a number taken at the station drops off the knock-up list within seconds.

A GSS code is the nine-character identifier the Office for National Statistics gives every official geographic area in Britain, such as E05009377 for a ward or E14001234 for a constituency. The first character is the country, the next two digits the type of area and the last six the area itself. A new code is issued when a boundary changes, which makes codes the only safe way to match areas over time. Cadrify joins all geography by GSS code and never by name, because British ward names repeat across districts.

An imprint is the line on campaign material naming who promoted it and, on printed material, who printed it, in the form promoted by a named person at a full postal address. It is a legal requirement on election material, and since the digital imprint rules took effect in 2023 it applies to paid digital campaign material and to some organic material from registered campaigners as well. Cadrify holds an imprint on the organisation, lets any branch set its own and applies it to every public action page that branch publishes.

A knock-up list is the polling day list of identified supporters who have not yet voted, ordered so a volunteer can walk it. It is built by taking everyone recorded as a supporter and removing everyone the tellers have marked as having voted, then refreshed through the day as more numbers come in. Its quality depends entirely on the voter ID done in the months before. Cadrify rebuilds it continuously from teller returns and door-knock scores rather than at set times.

Knocking up is the polling day activity of calling at the homes of identified supporters who have not yet voted, to remind them and to offer help getting to the polling station. Hour for hour it is the highest-value work a campaign does on the day, because it moves people who already agree with you. Knockers-up work from a knock-up list built out of teller returns. Cadrify sends that list to the phone and takes the result straight back, so the next volunteer does not call at the same door.

A lawful basis is one of the six grounds in Article 6 of the UK GDPR, at least one of which must apply before any personal data is processed at all. Campaigns normally rely on legitimate interests, or on public task where a public body is involved. Consent is used for marketing email, because the electronic communications rules require it there. A lawful basis on its own is not enough for political opinions, which need an Article 9 condition as well.

A leaflet round is one delivery of one piece of literature across a defined block of addresses, given to a single deliverer. It is the unit a campaign plans coverage by, because a ward is covered when every leaflet round in it is marked delivered. Rounds are sized to what one person can carry and walk in a session, commonly 150 to 400 doors. Cadrify generates them from address data, prints or exports the address list and tracks each one from assigned to delivered.

Literature is the collective term for the printed material a campaign delivers or hands out: leaflets, newsletters, targeted letters, calling cards and the candidate's Freepost election address. Every piece carrying an election message needs an imprint, and every piece used for a candidate counts towards that candidate's spending limit. Print and delivery are usually the largest single line in a local campaign budget.

A local authority district is the principal tier of local government in Britain and the level immediately above a ward, taking in district councils, unitary authorities, metropolitan boroughs and London boroughs. It is the level a council election is run at and the level the electoral register is compiled at, by that authority's Electoral Registration Officer. Official data abbreviates it to LAD and identifies each one by GSS code.

The long campaign is the earlier of the two regulated spending periods for a parliamentary candidate, running from 365 days before a scheduled general election until Parliament dissolves. Spending in it counts against a limit separate from the short campaign one, made up of a fixed sum plus an amount for each registered elector in the constituency, at a higher per-elector rate in county constituencies than in borough ones. It applies only where the election runs to its expected date, so an early general election has no long campaign.

The marked register is the copy of the electoral register marked up at the polling station on polling day to show who was issued a ballot paper. It records that a person voted, never how they voted, and it includes postal ballots that were returned. Candidates and registered parties may inspect or buy a copy from the council after the election, within the period the rules allow. Cadrify imports marked registers and turns them into per-elector voting history, which targeting and knock-up lists then read from.

A nomination paper is the form that puts a candidate on the ballot, giving their name, home address and description, and carrying the signatures and elector numbers of the electors supporting the nomination. It is delivered by hand to the returning officer with the candidate's consent to nomination, and at a parliamentary election with the deposit, before the deadline set out in the notice of election. A single wrong elector number can make a nomination fail, so papers are checked against the register before they are delivered. Cadrify fills them from the register data your organisation already holds.

Notional expenditure is the value of goods, services or facilities provided to a candidate free of charge or below their commercial rate, which must be reported in the spending return as though the campaign had paid for them. Donated printing, a borrowed office, staff time given by a party and research shared with a candidate can all count. Since the Elections Act 2022 the test turns on what the candidate or their election agent has used or directed, which narrowed what an agent has to account for.

Number taking is the practice of collecting the elector numbers of people who have voted, so the campaign knows who is left to knock up. It is done by tellers outside polling stations, who ask voters for their number as they arrive or leave, and giving it is voluntary for the voter. It is the same work as telling, named after the thing collected rather than the person collecting it. Cadrify takes numbers on a phone and applies them to the knock-up list as they are entered.

The open register, once called the edited register, is the version of the electoral register that anyone may buy, including companies and members of the public. Electors are included by default and may opt out, and a large share of them do, so it is missing too many people to campaign from. It also carries none of the postal vote or attainer markers a campaign works with. Cadrify is built for the full register rather than the open one.

An organisation in Cadrify is the top of your tree and the entity that holds the licence: a party, a federation of local parties, an independent campaign or an NGO. Every branch, ward workspace, elector record and volunteer beneath it belongs to that organisation and is walled off from every other organisation on the platform. One licence covers the whole tree, priced on the electorate of the geography the organisation claims.

A paper campaign in Cadrify is a ward you are standing a candidate in without running a field operation, set up only to produce the nomination paperwork and the compliance record. Field tools stay hidden on it and it sits on the dashboard instead of competing with the wards you are working. Use one where the aim is a name on the ballot rather than the seat.

Phonebanking is calling electors by telephone to identify support, invite people to events or reach supporters on polling day who did not answer the door. It reaches people door-knocking cannot, works in the evening and in bad weather and can be done by volunteers who are not able to walk a round. Cadrify assigns call lists, shows the script and the elector record on one screen and records the outcome against the same elector a door-knock would update.

A polling day operation is the whole coordinated effort a campaign runs on the day of the poll: committee rooms, tellers on the stations, knock-up teams walking lists, drivers and someone holding the plan together. It is built in the weeks before, because there is no time to organise it on the day itself. Cadrify holds the shifts, the rounds, the teller returns and the knock-up lists together, so whoever is running it can see where the operation is thin.

A polling district is the sub-division of a constituency that allocates a group of electors to one polling place. Districts are designated by the local authority, reviewed at least every five years and carry a short code that forms the first part of every elector number inside them. They are drawn for parliamentary elections and reused for local ones, so their boundaries do not always line up with a ward. Cadrify holds the polling district on every elector and builds rounds and telling shifts that match the way polling day works.

A polling place is the area inside a polling district that the local authority designates for voting, within which the polling station itself has to sit. The distinction is a legal one: the authority designates the place, and the returning officer picks the actual building and room. In everyday campaign talk the two words are used interchangeably, and the building is what people mean.

A polling station is the room where electors cast their votes, staffed by a presiding officer and poll clerks appointed by the returning officer. One building can hold two or more stations, each serving a different polling district and each with its own register and ballot box. Voters in Great Britain must show accepted photographic identification before a ballot paper is issued. Cadrify holds station assignments against electors, so telling shifts and knock-up rounds are built around the right doors.

A postal voter is an elector who has applied to receive their ballot paper by post rather than voting in person. Postal ballots go out around two weeks before polling day, so a campaign's contact deadline for those electors falls earlier than for everyone else and its polling day knocking should skip them. Postal vote arrangements now expire and have to be renewed every three years. Cadrify carries the postal marker through from the register, so postal voters can be worked on their own timetable.

A poster site is a window, door or frontage where a supporter has agreed to display a campaign poster. Posters are visible evidence of support, and a street with several is worth more than the sum of them, so requests are recorded and put up in runs rather than one at a time. Cadrify records poster and posterboard requests against the address, then turns the outstanding ones into a round for someone to deliver.

A processor is an organisation that processes personal data on a controller's behalf and on the controller's written instructions, without deciding the purposes for itself. Cadrify is the processor for the elector, member and supporter data your organisation puts into it, under a published data processing agreement. A processor may not use that data for its own purposes and must not bring in a sub-processor without the controller's authorisation.

A proxy vote is a vote cast on an elector's behalf by someone they have appointed, used where the elector cannot attend the polling station in person. The proxy votes as instructed and must show their own accepted photographic identification in Great Britain. One person may act as proxy for up to four electors, of whom no more than two may be domestic electors. Campaigns treat a proxy arrangement as two contacts, the elector and the person voting for them.

A recount is a repeat of all or part of a count, asked for by a candidate or their election agent when the result is close or the totals do not reconcile. The returning officer decides whether to grant it and may refuse a request they consider unreasonable, and no fixed margin entitles a candidate to one. Recounts can be partial, covering one bundle or one stage, or a full recount of every ballot paper.

A register update, also called the monthly update or a notice of alteration, is the list of additions, deletions and changes an Electoral Registration Officer publishes between full publications of the register. Rolling registration means people join and leave every month, so a register more than a few weeks old is already out of date. Updates continue during an election period on a compressed timetable up to the registration deadline. Cadrify applies each update as a new dated version and matches people to their existing records, so door-knock history survives the update.

A returning officer is the official legally responsible for running an election in a given area: receiving nominations, publishing the statement of persons nominated, running the poll and the count and declaring the result. At local elections the role is normally held by the council's chief executive. At a parliamentary election in England and Wales the title is ceremonial and the work is done by an acting returning officer. Candidate spending returns are delivered to the returning officer, not to the Electoral Commission.

A ROPA, or record of processing activities, is the written inventory of what personal data an organisation processes, why, on what lawful basis, who it is shared with and how long it is kept, required by Article 30 of the UK GDPR. Most parties and campaigns need one, and it is among the first documents the Information Commissioner's Office asks for. Cadrify generates the platform side of yours from the code itself, so it describes what the system does rather than what someone remembered to write down.

A round is the geographic unit of field work: a block of streets, sized for one person in one session, that is assigned, worked and reported as a whole. The same unit carries door-knocking, leaflet delivery, poster runs and polling day knocking up. Some organisations call it a walk or a turf. Cadrify generates rounds from the ward boundary and the road network, keeps each one walkable and tracks it from assigned to in progress to done.

A saved filter in Cadrify is a named set of conditions over electors or activists, stored so it can be reused instead of rebuilt each time. Conditions combine register fields, geography, door-knock history, score, voting history and tags, nested with and, or and not. Saved filters drive round generation, knock-up lists, exports and audiences, so a definition written once means the same thing everywhere it is used.

Score is the 1 to 5 scale Cadrify records support on: 1 is a strong supporter, 2 is a leaning supporter, 3 is undecided, 4 is leaning against and 5 is a strong opponent. It is the single number the field operation reads from, because a knock-up list is built from scores 1 and 2 and a persuasion round from score 3. The earlier names for it, g-score and party preference, have been retired and Score replaced both.

A segment in Cadrify is a saved audience definition that recalculates against live data every time it is used, rather than a fixed list of names captured on one day. Because it re-runs, a segment such as supporters in this ward who did not vote at the last two local elections is right on the day it is used, not on the day it was written. Segments feed broadcast email, exports, targeting and field lists from the same definition.

The short campaign is the regulated spending period for a parliamentary candidate that runs from the day they officially become a candidate, at a general election the dissolution of Parliament, to polling day. Almost all campaign spending falls inside it, and its limit is a fixed sum plus an amount for each registered elector in the constituency. Candidate spending is controlled and reported separately from the party's national spending over the same weeks.

Special category data is the personal data Article 9 of the UK GDPR protects more strictly, including political opinions, health, religious belief, ethnic origin and trade union membership. Support scores and voting intentions recorded at the door are political opinions, so a campaign database holds special category data by design. Processing it needs an Article 9 condition on top of an ordinary lawful basis, and usually an appropriate policy document as well. Cadrify isolates every organisation's records and logs access and exports against them.

A spending return is the statement of election expenses and donations a candidate's election agent delivers to the returning officer after the poll, with declarations signed by the agent and the candidate. It is due within 35 days of the result being declared, has to be supported by invoices and receipts above a low threshold and is then open to public inspection. A late or incomplete return is an offence the agent is personally liable for. Cadrify logs spending against Electoral Commission categories as it is incurred and builds the return from what is logged.

A subject access request is a person exercising their right under Article 15 of the UK GDPR to a copy of the personal data an organisation holds about them and an explanation of what it is used for. It can arrive in any form by any route and does not have to use the words subject access. The response is due within one month at no charge, extendable by two more months where the request is complex. A campaign asked for the door-knock notes held about someone has to provide them.

A subscriber is a registered elector who signs a candidate's nomination paper at a parliamentary election. Ten are needed, a proposer, a seconder and eight others, every one of them registered in the constituency being contested. Their names, addresses and elector numbers have to match the register exactly, so papers are checked against it before delivery. Assentor is the equivalent word at local government elections.

A teller is the volunteer who stands outside a polling station on polling day and asks voters for their elector number as they arrive or leave. Tellers are not election officials: they wear a party rosette, stay outside the station and must not ask anyone how they voted, and giving a number is voluntary for the voter. What they collect is what lets a campaign stop knocking on the doors of people who have already voted.

Telling is the polling day activity of recording the elector numbers of people who have voted, collected outside the polling station by volunteers called tellers. The returns go back to the committee room and come off the knock-up list, so the knocking effort concentrates on supporters who still have not voted. Telling earns its place only where there are enough knockers-up to act on what it produces. Cadrify takes teller returns from a phone and updates every knock-up list at once.

A UPRN, or unique property reference number, is the identifier local authorities and Ordnance Survey assign to every addressable location in Britain, from a house to a bin store. It stays with the property when the address text changes, which makes it the reliable way to match register addresses against canvass records, council data and mapping. Cadrify stores a UPRN against an address wherever the register supplies one, and uses it to pin that address to its exact coordinates.

Verification is the stage after polls close where every ballot paper is counted without regard to which candidate it is for, and reconciled against the ballot paper account from each polling station. It confirms that the number of papers issued matches the number in the boxes before any votes are counted. Candidates and agents may attend, and it is where turnout by polling district first becomes visible. The count begins only once verification is complete.

Voter ID in campaign use is the work of finding out how an elector intends to vote and recording it, so the campaign knows which doors to knock on polling day. Everything a field operation does on the day rests on voter ID collected in the months before, because you cannot knock up supporters you have not identified. The same two words carry a separate statutory meaning since 2023: voters in Great Britain must show accepted photographic identification at the polling station before a ballot paper is issued.

A walk list is the ordered list of addresses and electors for one round, arranged in the sequence a door-knocker walks them so no door is missed and no street is crossed twice. It carries the names, the elector numbers, the previous responses and space to record new ones. Cadrify produces walk lists on paper for printing and on the phone for recording at the door, both built from the same round.

A ward is the basic electoral area for local government in Britain, electing one, two or three councillors to a district, borough, unitary or London borough council. Wards vary widely in size, from a few hundred electors in a rural district to more than 17,000 in a large metropolitan authority, which is why counting wards says little about the work a campaign faces. Boundaries change at periodic reviews and every version has its own GSS code. Cadrify treats the ward as the atomic working unit, with one workspace per ward.